Stop Destroying Peoples Brand,Prodigal warns Shatta wale

Prodigal, a member of music trio, VVIP has cautioned controversial
dancehall artiste, Shatta Wale to desist from riding on the brand of
other musicians to gain publicity.
Earlier, Shatta Wale condemned the VVIP group for their inability to
penetrate into the Nigerian market, a statement which Prodigal felt was
Speaking with host Andy Dosty on ‘Daybreak Hitz’ on Hitz FM on
Tuesday, the member of the music trio cited an instance of VVIP
touring the whole of Nigeria to promote their songs, a move he
believes no Ghanaian artiste has been able to accomplish.

In spite of this, Prodigal cautioned the ‘Ayoo’ hit maker to desist from
attacking the reputation of others but rather work hard to promote his
“We all come from different homes and we have different mind-sets. I
don’t respect bringing people down. Or get a good name by destroying
the reputation of other people. There is no way on earth that you
[Shatta Wale] will ask VVIP what we showed Nigerians. It’s very
disrespectful. It’s like asking Dr Nkrumah what he did for Ghana…”
Prodigal said.

He continued that, “I don’t believe in any musician coming on the
radio to talk otherwise about others. How many musicians in Ghana
have a rep or team in Nigeria promoting their songs? How many do go
there to promote their songs? Most of the Nigerians create relationship
with our DJs. It’s not always about Payola. It’s about the
relationship…” Prodigal indicated.
The way forward, Prodigal stressed is not about terminating airplay of
Nigerian songs in the country but rather implementing policies that will
enforce a higher percentage of Ghanaian music across the borders.
“I don’t believe in destroying Nigerian music. They have a policy there.
They play 95 per cent Nigerian music and 5 per cent foreign. To get
there, we have to do the business. That’s what we have to learn. Let’s
have a month to play Ghanaian music; we will realize we don’t even
have content…”

Prodigal further encouraged Ghanaian industry players to apprehend all
efforts to promote their songs in Nigeria, a move he believes will sell
our music to them.
“We [VVIP] stayed in Nigeria for months. We were doing business and
interviews. How many of them fly there with their tickets? Some wait
for their songs to be big. We have to love our own and support our
own. If you want to play 95 % Ghanaian songs and five per cent
foreign it’s cool. If you don’t have someone pushing you in their
country how do you expect your music to grow there…?” he queried.

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